The year 2010 must have passed away on different notes from the industry, but it has definitely been a year for mobile advertising. Mobile advertising had never seen such a power boost in the past few years. Thanks to changing patterns of mobile usage and the upsurge in the value added services, that mobile is no more a tool of communication alone but has become the fourth screen after cinema, television and internet. It has become an identity of the user which is defined by the services he or she uses. These changing numbers have made mobile advertising a haven to play safe for the advertisers. They get their target audience in a much more filtered manner. Knowing exactly what they are seeking for it’s not that of a rocket science to deliver them as exactly. Mobile advertising has also taken various forms in order to suit the adaptability of the consumer. All these evolutions of the mobile marketing arena have made this business a whooping billion dollar affair.file:///C:/Documents%20and%20Settings/abc/Desktop/mobile_advertising.jpg
The simple idea of making two people talk across the corners of the world, that too wire free has grown many folds in to a mobile market giant today. It’s now much more than just exchanging words. On our mobiles we exchange feelings, status, success, failures, grieves, hate and almost all the possible human emotions. And the mobile advertisers find it as a perfect avenue to push themselves across their audience without any efforts. At times it’s the audience itself that conveys the message on their behalf. Currently when every other feature of a cellular phone can be used as a vehicle for information dissemination, the advertisers see that the consumers are not bombarded with information that may be completely irrelevant to the consumer. They offer complete flexibility to choose what they want and what should be discarded.
But any technological advancement is received with its own distinctive loopholes. The increased number of penetration in the market has led to single user opting for multiple connections. Thereby the average revenue per user is decreasing. Hence the advertisers have to device a new market strategy to lure the subscribers towards them in a benefiting manner. More over this price war of enticing consumers have led
The much efficient yet untapped mobile advertising is in the platform of mobile applications. These application based advertisements let the advertiser segment its target audience at every succeeding level on various grounds. Better segmenting leads to a better positioning which further leads to better results.
Mobiesta comes out to be among the pioneers in this segment. To a user it is a complete city guide for a perfect outing with someone special, friend or the family. Its equivalent of having the information about the city in your pocket made available in matters of few clicks. Mobiesta enables one to be updated about all the latest events, gigs and happenings in your city while on the move. Its gives localized information in as many as 9 categories (Shopping , Food, Musical, Multiplexes, Malls, Health and Beauty, Exhibition and Fairs, Stage, Theatre and Plays and Amusement Parks) followed by 35 sub categories which are unique, dynamic and accessible at any hour of the day. Mobiesta also updates about the latest offers and discounts on the stores. With Mobiesta you can plan your outing well in advance. The most important aspect of Mobiesta is that it provides the user with all the possible emergency numbers of the city. One can not only view these information but also share them instantly over SMS and directly make calls from the detail page of the event provided. With such uniqueness that Mobiesta offers it is very much suitable for those who travel.
These were the brownie points that a Mobiesta user earns for itself. Now that Mobiesta is available in
The well thought of and structured business model of Mobiesta ensures the promising success of the mobile application in the coming days. Its accessibility at various cities and app stores like OVI store, Blackberry App World, Getjar, Andriod and iPhone result in a significantly increasing userbase.
The soaring popularity of local information based applications is highly advocated by various experts and researchers from the Telecom Industry and Venture Capital spheres. Most of the researches conducted state that more and more people wish to have an application like Mobiesta on their phones. As the cost of accessing information over the mobile becomes cheaper and cheaper, users tend to use such application at a higher.
With the opening of Application stores the number of downloads has crossed the 100 million mark, as stated by the industry reports. The forecast is that the mobile media is the fastest growing media channel. According to Stuart Wall, cofounder and CEO of Signpost Inc., which makes an iPhone app that lets users post and review deals for local venues "The geographic density makes it easy for mobile startups to quickly build relevant content,"
The advertisers respond with a hold on huge market and they relate with customers in an optimized manner. The in application advertisements ensure higher control on the type of advertisement and greater interactivity with the consumer, which is mostly a static affair amongst the rest of the media channels. The mobile in application advertising promises higher user engagement, enhanced data analysis and opportunity for the advertiser to earn revenue and build customer relationship. The local advertisements can have a greater advantage as the mobile is having a significant impact on local advertising. The features of immediacy, location, always-on connectivity, user profile and segmentation and the viral nature of the medium make mobile the best channel for local advertisers to engage potential customers. If all of them are to be believed, we soon will be very familiar with a new breed of advertising which is APP-VERTISING.
One can surely win on the staggering achievements of the mobile advertising when one sees the world’s two largest technology companies betting their future on mobile advertising. While Quattro Wireless was bought out by Apple and AdMob was bought out by Google, the tech-pundits could surely forecast on what shall be the battle ground for the future ads.
Now that we have taken a stroll over the past and present of mobile advertising we are also well versed with its future. From just banners, strips and flash advertisements which only promised of them selves to be seen have been re incarnating themselves in to advertisements that reach the user judging its location on a GPS with a much higher rate of interactivity. The booming technology is an added cherry topping on the cake that is letting the user to experience the ad through more than a single sensory organ. Sooner or late it will be a usual scenario when user would be able to tweak, twist, hear and poke the product on his or her mobile phone, read the reviews of the other users as well as experts to ensure quality buying and satisfaction. The consumers could also avail free coupons, discounts, notices as well on the nearby dealerships. The latest proposition is judging the most opportune time of providing the user with the information when he is exactly in the search galore. This means that the advertisements are being asked for and they never tend to disturb the user when he or she is busy. The conversation basis of these advertisements shall ensure of their relevancy and effectiveness. Next to which the advertiser is sure to get a larger chunk of market share and a fortune over winning a number of loyal customers.
The current market might seem relatively small but with more and more mobile phone manufacturing companies taking a dip, the stores are sure to be flooded with mobile phones which shall use GPS or a comparable technology that will pin point the users position. The ultimate of the mobile advertising will be awaited by then. This arena of advertising is drastically spreading its wings across all the conventional forms of advertising. Be it TV, Radio, Print or Billboards, App-vertising is going to be a tough player against all of them. What we see today is the first phase of
Our desires lead us to changes in our lives that might be desirable or vice-versa. But when the desires are held with great cautious sincerity they lead to masterpieces that are not only adored but also cherished for long. Same way it’s the desire of the consumer, advertiser and manufactures or developers matched with constant vigil on their way of achieving it that the IT and Telecom sector is the one most admired and followed. What the advertiser looks for is measurability in terms of their reach, frequency and impact. They look for more interactivity and optimized content that fits exactly in the way the user would want to conceive it. The applications on mobile today are simulated, animated, specific and tailored in such a manner that user finds it a cakewalk to understand it and get accustomed in a matter of seconds. Not to forget the gadget that has made it all change in the last decade, that is the mobile is under constant evolution. Its possibilities are endless. The information and technology sector is making every body turn their heads when it comes to counting the number of milestones achieved. It’s the amalgamation of these three when we get to see the power play that is lucrative, enticing and always winning.
Good news for the Nokia users. Mobiesta your mobile fun guide is now available at the OVI store. You do not pay anything to download this informative app in your mobile phones. Mobiesta provides you the latest on offer in your city, it could be the events, carnivals, festivals, info based on movies, shopping and hot deals and attractive offers as well .
To reach the most relevant information and make a perfect choice of information becomes a tough task with loads of information available online. Mobiesta navigates you to the most sought after information in a giffy as it filters you through your timing, location and interest.
Information here is available in simple, subtle manner which is more of a fun ride as you search your area of interest, be it - Health and Beauty, Food and Nightlife, Music Fiesta, Shopping Fiesta, Exhibitions and Fares, Stage Theater and Plays, Amusement Parks.
Its a world cup fever all over the world these days. Mobiesta your Mobile fun guide keeping in store the demands and interests of its users also gives you all the updates about the ICC World Cup 2011. It keeps you afresh with all the matches Schedule and results.
